Strengthening Vaccine Confidence in Native Communities: Mass Media and Outreach Strategies

January 21, 2026 | 2:00 – 2:40 p.m. ET

Mass Media and Outreach Strategies

This session is the second event in NCUIH’s Strengthening Vaccine Confidence in Native Communities Community of Learning series. Healthcare workers serving American Indian and Alaska Native (AI/AN) communities will explore how mass media, digital outreach, and trusted messengers can support informed vaccine decision-making and community wellness. The discussion will focus on shared clinical decision-making, effective communication approaches, and practical outreach strategies. Participants will also hear examples from Urban Indian Organizations demonstrating successful digital vaccine promotion efforts.