Innovating Through Storytelling: Health Campaigns in the Digital Age

February 26, 2026 | 2:00 – 2:45 p.m. ET

Innovating Through Storytelling: Health Campaigns in the Digital Age

This session is the final learning opportunity in our Community of Learning (COL) Series: Navigating the Future of Health Care. Grounded in innovation and community-centered practice, this session explores how storytelling can be used to co-create health campaigns with community rather than delivering messages to them. Participants will gain practical strategies for meaningfully engaging community voices throughout campaign design and implementation, and learn how to select digital platforms and impact measures that prioritize trust, engagement, and real-world impact over one-way information sharing.

Presenters:

• Lyz Best, Manager of Technical Assistance, NCUIH
• River Carroll, Policy and Communications Associate, NCUIH

Learning Objectives:

• Use story mapping to co-create health campaigns with community members, centering lived experience and cultural values.
• Identify practical strategies for meaningfully involving community voices throughout the design and implementation of health campaigns.
• Select appropriate digital platforms and impact measures that reflect community engagement, trust, and real-world outcomes.

Audience:

• UIO ED/CEOs
• UIO Staff
• Tribal Partners and Tribes