INDIGI-WELLNESS CHAMPION CAMPAIGN

ONLINE CAMPAIGN FROM SEPTEMBER 10 TO 30, 2019

NCUIH Native Youth Social Media Toolkit Indigi-Wellness Prize Bundles

 

CAMPAIGN OVERVIEW

The NCUIH Youth Council is proud to launch the inaugural NCUIH Youth Council Indigi-Wellness Champion Campaign! The Indigi-Wellness Champion Campaign is a social media campaign consisting of two themes braided together by Native Youth for Native Youth to express health and wellness both #CultureIsPrevention and #ThisIsNative have been designed to create a community-wide movement to further develop the expression of resiliency and wellness by Native Youth
and improve overall health for the next seven generations!

NCUIH’s Youth Council Indigi-Wellness Champion Campaign is launching the week of American Indian/Alaska Native Hope for Life Day. The 20-day social media campaign will officially launch on Tuesday, September 10, 2019 and will run through Friday, September 30, 2019. Join the conversation and become an Indigi-Wellness Champion by bringing awareness to take specific steps to change the conversation around suicide, initiate action for awareness around health and Indigi-Wellness, foster hope in the effort to reduce or eliminate suicide in their community, and promote Native Youth mental, physical, emotional, and spiritual wellness.

How to Participate: Use the campaign hashtags on your Facebook, Twitter, and/or Instagram during the campaign week.

 

WHAT IS AN INDIGI-WELLNESS CHAMPION?

indigenous identity

A person who embraces their “Indigeneity” through…

  1. Inspiring Native Youth to choose healthy solutions
  2. Investing in positive change for mental, physical, emotional, and spiritual health; and
  3. Promoting resilience and wellness to empower future generations
  • CAMPAIGN #1: #THISISNATIVE

    • #ThisIsNative is the first braid of the campaign with the goal to provide and connect Native Youth with Native Youth-driven resources. We want to show the world what it means to be Native because our lives are dynamic, unique, and sacred. We all have different life experiences that make us who we are. By sharing our gifts with the world, and through our community we can inspire other Native Youth like ourselves, invest in their wellness, and supporting each other in showing the ways in which we are resilient every day.
  • CAMPAIGN #2: #CULTUREISPREVENTION

    • #CultureIsPrevention is the second braid of the campaign with the goal to raise awareness on suicide and substance abuse for Native Youth in our urban communities and on tribal reservations. Our objective is to train Native Youth to make healthy choices in their everyday lives, and to develop and disseminate culturally tailored prevention tools for suicide, substance abuse, and overall well-being.

TIMELINE

  • Participate online September 10th, 2019 – September 30th, 2019.
  • Must be under 24 years of age.
  • Winners will be announced on October 7th.
  • Contact Senior Manager for Communications and Events Meredith Raimondi at events@ncuih.orgor our Public Health Associate Sebouh Kouyoumjian at  skouyoumjian@ncuih.org (202)544-0344.

PRIZES

1ST PLACE – SMARTWATCH BUNDLE

2ND PLACE – SMART WATER BOTTLE BUNDLE

3RD PLACE – INDIGENOUS GEAR BUNDLE

 

The top three social media posts will be showcased during NCUIH’s Annual Leadership Conference (Spring 2020).

 

PARTICIPATION GUIDELINES

  1. Create a post and share photos of life, family, friends, hobbies as examples of ways you keep your Indigenous identity strong and what have you been doing to promote health and wellness in your community over the past 4 years.
  2. Answer one of the 2 questions in your post: “What does it mean to be an Indigi-Wellness Champion?” or “How do you stay resilient in your community”?
  3. Share on Facebook, Twitter and/or Instagram. Make sure that your social media post settings are public for NCUIH’s office to view your submission.
    • *Always get parental permission before posting any content online (if under 18 years old)
    • Include the Youth Council Campaign  hashtags #ThisIsNative #CultureIsPrevention #NCUIH #NCUIHYC18
    • Create your post by using the YC’s two braided images! Here is a how-to video and PPT on creating a post: how-to tutorial video link and how-to tutorial PPT
  4. Submit your post at https://www.ncuih.org/indigiwellness before 11:59 PM September 30, 2019.

How will Social Media Campaign winners be selected?

  • A panel of indigenous judges will select the 1st, 2nd 3rd place winners.
  • The judges come from a variety of Native youth with different tribes and ethnicities that have a passion for promoting mental, physical, emotional, and spiritual wellness for Native Youth.
  • Judges will not be given names or tribes of participants. Judging will be done blindly.

Judging will be based on:

  • Participant creating a post and sharing photos of life, family, friends, hobbies as examples of ways that keep their Indigenous identity strong and promotes health and wellness in their community (in last the past 4 years).
  • Participant sharing post on Facebook, Twitter and/or Instagram. Making sure their social media post settings are public for NCUIH’s office to view their submission.
  • Participants including some of Youth Council’s Campaign hashtags #ThisIsNative #CultureIsPrevention #NCUIH #NCUIHYC18.
  • Participants answering 1 of the two 2 questions in the post: “What does it mean to be an Indigi-Wellness Champion?” or “How do you stay resilient in your community”?
  • Participants include the YC’s braided images representing both campaigns provided here below:
  • Participants include language that: Inspire Native Youth to choose healthy solutions, investing in positive change for mental, physical, emotional, and spiritual health; and promoting resilience and wellness to empower future generations.

BRAIDED IMAGES

THIS IS NATIVE

 

braided2 braided image native youth council

 

CULTURE IS PREVENTION

braided image braided

 

Two Braids

braided3

EXAMPLES

Indigi-Wellness Champion Campiagn Post Indigi-Wellness Champion Campiagn Post2